Austrian Event Award

We have another great reason to celebrate! Silhouette won the Austrian Event Award on April 19, 2023. The new Silhouette trade fair booth, which was unveiled for the first time at MIDO, the international eyewear trade fair in Milan, received a gold award. We’re very pleased that our trade fair booth was so impressive and that we were able to win the category “Exhibition Events” when faced with competition from other well-known brands.

After a two-year break, Silhouette was set to make waves on its return to the halls of the Fiera Milano in February. The new exhibition booth brought to life the campaign and claim “Empowered by lightness”, by allowing visitors to immerse themselves in a world of lightness and lightheartedness. The booth was dominated by a beautiful, oversized statement object that dramatizes how the sensation of lightness makes boundaries disappear and opens the mind to unimagined possibilities.

Image: © Christian Mikes