HOUSE OF SILHOUETTE

With a dazzling pre-opening on November 27, the Silhouette Group made a bold statement: the brand-new HOUSE OF SILHOUETTE Brand Experience Store opened its doors in the vibrant heart of Vienna. Around 170 guests were invited to celebrate the 60th anniversary of the Austrian family-owned company, marking a groundbreaking milestone in the world of innovative eyewear manufacturing. The evening was a feast for the senses, with interactive experience stations bringing the fascinating history of the Silhouette Group to life—emotional, inspiring, and unforgettable. One highlight followed another: the charismatic host Silvia Schneider, a native of Linz, guided the evening with style and charm, while star DJ Wolfram Amadeus energized the crowd with his electrifying beats.

Exceptional design meets a premium experience.
The stunning experiential architecture, designed by the renowned Ippolito Fleitz Group, propels the HOUSE OF SILHOUETTE into an entirely new league. Combined with its exclusive setting, it creates a space that revolutionizes the traditional shopping experience, captivating visitors with style, innovation, and atmosphere.
„With the HOUSE OF SILHOUETTE, we have created a place where visions become reality and the future of vision is made tangible. Here, we blend health and style to offer our customers not just premium eyewear but also unique experiences,“ said Michael Schmied, CMO of the Silhouette Group.