HOUSE OF SILHOUETTE

With a dazzling pre-opening on November 27, the Silhouette Group made a bold statement: the brand-new HOUSE OF SILHOUETTE Brand Experience Store opened its doors in the vibrant heart of Vienna. Around 170 guests were invited to celebrate the 60th anniversary of the Austrian family-owned company, marking a groundbreaking milestone in the world of innovative eyewear manufacturing. The evening was a feast for the senses, with interactive experience stations bringing the fascinating history of the Silhouette Group to life—emotional, inspiring, and unforgettable. One highlight followed another: the charismatic host Silvia Schneider, a native of Linz, guided the evening with style and charm, while star DJ Wolfram Amadeus energized the crowd with his electrifying beats.

Exceptional design meets a premium experience.
The stunning experiential architecture, designed by the renowned Ippolito Fleitz Group, propels the HOUSE OF SILHOUETTE into an entirely new league. Combined with its exclusive setting, it creates a space that revolutionizes the traditional shopping experience, captivating visitors with style, innovation, and atmosphere. „With the HOUSE OF SILHOUETTE, we have created a place where visions become reality and the future of vision is made tangible,“ said Michael Schmied, CMO of the Silhouette Group.