World Premiere:
House of Silhouette
On December 2nd, we will open a globally unique establishment: the HOUSE OF SILHOUETTE, an innovative Retail Experience Store in the heart of Vienna.
It’s a place where customers can immerse themselves in the fascinating and inspiring world of perfect premium eyewear. For the first time ever, we will own a store where customers can have the pleasure of directly experiencing all three of the Group’s eyewear brands under one roof: Silhouette, evil eye and NEUBAU EYEWEAR. What makes us unique, is that we we offer the perfect solution for nearly every aspect of life – whether it's optical, sports, or sunglasses.
The HOUSE OF SILHOUETTE offers an unforgettable, premium customer journey that focusses on health and style. The store will increase the desirability of our brands, which will also benefit the specialty retailers
Stay tuned for more!
Arrange a consultation now
Are you looking for the perfect visual solution, a comprehensive sight test, or a personal eyewear consultation? At the HOUSE OF SILHOUETTE, we take the time to understand your individual needs to find the optimal solution for you. Discover the latest eyewear technology combined with our expert personal advice. Make your appointment today and experience the highest level of vision!
Vision meets style: The start of a new era
The HOUSE OF SILHOUETTE in the historic Palais Herberstein in Vienna brings all three brands of the Silhouette Group—Silhouette, NEUBAU EYEWEAR and evil eye—together under one roof for the first time. The latest optical services, personal advice and innovative technologies come together on two floors to create a unique experience. In an interview, the store team explains why a visit to the HOUSE OF SILHOUETTE is a real experience.
What makes the HOUSE OF SILHOUETTE so special?
Andreas Weidner: ‘Retail is detail’—as the saying goes. Nothing in the store is left to chance; every detail is precisely thought out to create a perfect environment. As customers step inside, they are immersed in a world where the brands come to life, engaging all their senses. Our brand experience store offers a well-thought-out customer journey that focuses on health and style. We focus on the desires and needs of our customers, and thanks to the latest technology, we can offer a comprehensive and highly detailed eye examination. In this digital age, we’re keen to create physical encounters and maintain personal contact. We’re also mindful of our valuable partners, the opticians in the region; the HOUSE OF SILHOUETTE will be a place where we can hold training courses and events too. This will create a space for exchange and inspiration—a real meeting place for the community.
What special optical services does the HOUSE OF SILHOUETTE offer?
Johannes Kern: At the HOUSE OF SILHOUETTE, we’re setting new standards: In addition to the standard sight test and driver’s license sight test, we offer an exclusive premium vision analysis, including comprehensive screening—for everyone who wants only the best. As an experienced optometrist, I offer a thorough examination for visual defects, injuries, and other health issues. This exceptional service is a real rarity in Austria and supports our claim to offer the highest level of visual experience.
What about style consultations? They would definitely make a visit to the store a special experience.
Fabian Mischek: Absolutely! Our customer journey focuses on health and style. In addition to various sight tests, we also offer comprehensive advice on eyewear. We focus in particular on giving advice on aesthetics, color, and type. As well as the physical fitting, an online tool is also available for a virtual fitting. This is how we can ensure that every customer finds the perfect eyewear—conveniently and in their own way.
What else can customers expect from the House of Silhouette, apart from optical services?
Noah Rydel: The journey at the HOUSE OF SILHOUETTE doesn’t end after the consultation. We also offer products for optical care and everyday needs. Each pair of eyewear is presented in a high-quality case and comes with care instructions. We are also available for customer service, repairs, and maintenance. Our goal is for customers to feel completely at ease and to enjoy coming back to the HOUSE OF SILHOUETTE again and again.
Our Team
Johannes Kern
optician and optometrist
Johannes Kern is both a Master Optician and an optometrist. He offers his extensive medical knowledge for particularly detailed vision analyses with a focus on eye health.
Noah Rydel
optician
As a passionate Master Optician, Noah Rydel knows how to combine design and sport—subjects that particularly inspire him. He uses his strong technical expertise to focus on innovative solutions with the highest level of precision.
Fabian Mischek
optician
Fabian Mischek discovered his passion for optical eyewear during an internship—and today, as a Master Optician, he is known for his fine sense of design and aesthetics. He uses his creative expertise to enrich every consultation and find the eyewear that perfectly suits the customer’s individual style.
Address and opening hours
House of Silhouette
Herrengasse 1-3
1010 Wien
+43 664 84 88 617
vienna@house-of-silhouette.com
Mo-Fr | 10-18 Uhr
Sa | 10-17 Uhr
